Computer Language and Advertising
According to Baudrillard, computer languages represent the epitome of
simplification.
For instance, binary code breaks down meaning into its barest components
-- 0's and 1's. Baudrillard parallels this simplification of meaning with
the language used in advertisements. The author attacks advertising as a
destroyer of intensities,
since ads neutralize differing beliefs and
positions. So advertising becomes the ultimate form of simulation of
meaninglessness.
begin
var: ad
ad:= advertisement
for ad = 1 to infinity
put ad into grinder
translate language of ad into 010001001110
ad = ad - intensity
ad = ad - meaning
duplicate ad 1,000,000
repeat
end
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Technology"