Reading Absorption
The processing demands reading imposes on both automatized and conscious
attention are heavier than those made by movies, television, and cognate
media. Reading absorption, which results from a fuller commitment of the
attentional apparatus than movie- or television-absorption, is thus likely
to do a better job than the other media of blocking out environmental distractions
and changing focus of the reader's attention from
the self to the book...
Another source of reading's superiority is that the novel can achieve things
quite beyond the power of other media: "No film maker has ever brought
the audience inside the mind ... of a character, something that even bad
novelists are able to accomplish as a matter of routine" (Wolfe, 1973,
p.64).