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Originating Ba
It is the world where individuals share feelings, emotions, experiences and mental model. An individual sympathises or further empathises with others, removing the barriers between the self and others. It is the primary ba from which the knowledge creation process begins and represents the socialization phase. Physical and face to face experiences are the key to conversion and transfer of tacit knowledge. Professor Ikujiro Nonaka emphasizes that the physical contact is important in originating Ba to facilitate knowledge creation through Socialization. It is the beginning of the knowledge creation process in SECI model. Resource: Ikujiro Nonaka, Noboru Konno, The concept of "Ba: Building foundation for Knowledge Creation. California Management Review Vol 40, No.3 Spring 1998.
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